The research by Prof Catherine Johnson from the University of Huddersfield examines how people find and access television, exploring the role of marketing, friends/family/communities, and technologies on the discoverability of television. It offers insights into the navigational strategies people use, the role of habitual modes of behaviour (and how they are changing), the impact of household dynamics (and how they play out in particular in relation to gender and age), the discoverability of public service television, and people’s changing attitudes towards PSB.

The research has currently been written up as an industry-facing report and policy brief and we think it might be of particular interest to the industry members of the network. 

The report can be accessed for free here: https://research.hud.ac.uk/institutes-centres/cpc/ourprojects/routes/.