Roberto Suárez Candel, Head of Strategy & Media Intelligence, European Broadcasting Union – EBU shared a vision for the future PSM leadership at Public Broadcasting International on 10 September 2019. He focused on purpose. The purpose creates both strategy of, and narrative about, public service media:

THE FUTURE OF PSM AS A VALUE PROVIDER

Key failure factors

• Disruptions
• => Missed opportunities
• => Not adapting quickly enough to changes

What is working

• Active outward-looking
• Listen to stakeholders
• Information meets purpose => creating value for society <= your purpose!

Socially impactful organizations

• Perceived as more relevant
• Stronger political and economic support
• Appeal for better employees
• Get strategic partners (that are needed)

Value depends on the needs of the people who might need you. Know your audiences. Be proactive with stakeholders. A way to think about value:

• 5 key problems in your country?
• How do you tackle them in your content/services?
• In what way can you be a part of a solution?

PSM organizations need to transform from content providers to value providers.